Postgraduate - UnitMKX5260 - International marketing

This unit entry is for students who completed this unit in 2015 only. For students planning to study the unit, please refer to the unit indexes in the the current edition of the Handbook. If you have any queries contact the managing faculty for your course or area of study.

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6 points, SCA Band 3, 0.125 EFTSL

Refer to the specific census and withdrawal dates for the semester(s) in which this unit is offered.

Level	Postgraduate
Faculty	Faculty of Business and Economics
Organisational Unit	Department of Marketing
Offered	Malaysia First semester 2015 (Evening) Caulfield Second semester 2015 (Evening)
Coordinator(s)	Dr Yunus Ali (First Semester); Dr Yongfu He (Second Semester)

Synopsis

Non-domestic market opportunities and appropriate techniques to identify, develop, monitor and manage the international environment.

Outcomes

The learning goals associated with this unit are to:

analyse the role of economic development international trade and, environmental factors in global marketing
identify, evaluate and select attractive global markets
apply marketing concepts and models in analysing and formulating global marketing plans
critically assess strategic approaches used in global marketing
develop and evaluate cohesive marketing strategies for organisations involved in global marketing and formulate global marketing programs for a hypothetical or real product and organisation.

Assessment

Within semester assessment: 60%
Examination: 40%

Workload requirements

Minimum total expected workload to achieve the learning outcomes for this unit is 144 hours per semester typically comprising a mixture of scheduled learning activities and independent study. Independent study may include associated readings, assessment and preparation for scheduled activities. The unit requires on average three/four hours of scheduled activities per week. Scheduled activities may include a combination of teacher directed learning, peer directed learning and online engagement.

Chief examiner(s)

Dr Yunus AliDr Yongfu He (Second Semester)

Prerequisites

MBA9006, MKX5461, MKX9160 or MKX9550.