Undergraduate - UnitMKX3671 - Advertising campaigns

This unit entry is for students who completed this unit in 2015 only. For students planning to study the unit, please refer to the unit indexes in the the current edition of the Handbook. If you have any queries contact the managing faculty for your course or area of study.

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6 points, SCA Band 3, 0.125 EFTSL

Refer to the specific census and withdrawal dates for the semester(s) in which this unit is offered.

Level	Undergraduate
Faculty	Faculty of Business and Economics
Organisational Unit	Department of Marketing
Offered	Not offered in 2015
Coordinator(s)	Mr Gary Tate

Synopsis

An integrative experience using the advertising theory and processes to which students have been exposed through their course. Students will further study and use campaign planning and management tools. They will create from briefs two major advertising campaigns.

Outcomes

The learning goals associated with this unit are to:

design and execute an integrated advertising campaign
evaluate the effectiveness of integrated advertising campaigns
integrate research information, media planning and creative resources to efficiently execute a finished campaign
professionally present advertising campaign strategies to client/agency staff.

Assessment

Within semester assessment: 70%
Examination: 30%

Workload requirements

Minimum total expected workload to achieve the learning outcomes for this unit is 144 hours per semester typically comprising a mixture of scheduled learning activities and independent study. Independent study may include associated readings, assessment and preparation for scheduled activities. The unit requires on average three/four hours of scheduled activities per week. Scheduled activities may include a combination of teacher directed learning, peer directed learning and online engagement.

Chief examiner(s)

Dr Gerri Spassova

Prerequisites

MKF3621, MKW3621 or MKX3621

Prohibitions

MKF3671, MKW3671