Faculty of Business and Economics

Monash University

Undergraduate - Unit

This unit entry is for students who completed this unit in 2015 only. For students planning to study the unit, please refer to the unit indexes in the the current edition of the Handbook. If you have any queries contact the managing faculty for your course or area of study.

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6 points, SCA Band 3, 0.125 EFTSL

Refer to the specific census and withdrawal dates for the semester(s) in which this unit is offered.

FacultyFaculty of Business and Economics
Organisational UnitDepartment of Marketing
OfferedCaulfield Second semester 2015 (Day)
Coordinator(s)Dr Yongfu He


Contemporary issues in international trade and their potential to impact on the marketing initiative of companies; the economic, political, geographic, demographic and cultural issues which influence national business environments; the conduct and outcome of market research in other countries.


The learning goals associated with this unit are to:

  1. explain the issues facing the global marketplace and their influence on strategic marketing decision-making especially in the functional areas of marketing
  2. critically analyse the volatile and changeable nature of international markets and be able to apply marketing theories and knowledge accordingly
  3. evaluate the issues associated with market entry and the impact on long term survival in a target international market
  4. critically assess alternative market entry strategies and their relative value in different markets
  5. formulate marketing plans for international operations especially in the Asia-Pacific region.


Within semester assessment: 60%
Examination: 40%

Workload requirements

Minimum total expected workload to achieve the learning outcomes for this unit is 144 hours per semester typically comprising a mixture of scheduled learning activities and independent study. Independent study may include associated readings, assessment and preparation for scheduled activities. The unit requires on average three/four hours of scheduled activities per week. Scheduled activities may include a combination of teacher directed learning, peer directed learning and online engagement.

See also Unit timetable information

Chief examiner(s)