Postgraduate - UnitMKM5211 - Applied business project

This unit entry is for students who completed this unit in 2015 only. For students planning to study the unit, please refer to the unit indexes in the the current edition of the Handbook. If you have any queries contact the managing faculty for your course or area of study.

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12 points, SCA Band 3, 0.250 EFTSL

Refer to the specific census and withdrawal dates for the semester(s) in which this unit is offered.

Level	Postgraduate
Faculty	Faculty of Business and Economics
Organisational Unit	Department of Marketing
Offered	Malaysia Summer semester A 2015 (Day)
Coordinator(s)	Dr Nicholas Grigoriou

Synopsis

This is a practical based business project unit for the students of the Master of International Business (MIB) program. The business project may originate from large corporations, non-profit and government agencies, small businesses, or entrepreneurs in the area of marketing, competitive strategy, corporate finance, human resource or new venture development. The students will select the area of project based on a disciplinary area that they are familiar with (marketing, management, finance, international business or international management) and work closely with an academic staff member and a company staff member. They will be guided through the processes of proposal preparation, data collection and analysis, project implementation, business planning and project reporting. The focus of the unit will be on practical application of the knowledge acquired in other units of the MIB program. Students work in teams of two to three people on a significant business project related to a real business problem.

Outcomes

The learning objectives associated with this unit are to:

demonstrate an ability to apply a broad range of knowledge and understanding of key business theories, concepts, tools and techniques in a practical business context
demonstrate an ability to analyse, synthesise and evaluate a business situation and to develop appropriate recommendations in the form of a project report
further enhance communication, inter-personal, problem solving and critical thinking capabilities.

Assessment

Within semester assessment: 100%

Workload requirements

Minimum total expected workload to achieve the learning outcomes for this unit is 288 hours per semester typically comprising a mixture of scheduled learning activities and independent study. Independent study may include associated readings, assessment and preparation for scheduled activities. The unit requires on average six/eight hours of scheduled activities per week. Scheduled activities may include a combination of teacher directed learning, peer directed learning and online engagement.

Chief examiner(s)

Dr Nicholas Grigoriou

Prerequisites

Students must be enrolled in course 2098 and have completed 24 credit points.