Undergraduate - UnitMKB3301 - Services Marketing

This unit entry is for students who completed this unit in 2015 only. For students planning to study the unit, please refer to the unit indexes in the the current edition of the Handbook. If you have any queries contact the managing faculty for your course or area of study.

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6 points, SCA Band 3, 0.125 EFTSL

Refer to the specific census and withdrawal dates for the semester(s) in which this unit is offered.

Level	Undergraduate
Faculty	Faculty of Business and Economics
Organisational Unit	Department of Marketing
Offered	Berwick First semester 2015 (Day)
Coordinator(s)	Ms Maureen Griffiths

Synopsis

Services marketing provides students with a broad understanding of the application of marketing concepts and theories to the services sector. This includes understanding service design and delivery, customer service, service quality measurement and internal marketing.

Outcomes

The learning goals associated with this unit are to:

describe the key services marketing concepts and theories
understand the unique challenges inherent in marketing and managing services
develop strategies, tools and approaches for addressing the unique challenges of service marketing and management
explain how key services marketing concepts can be applied to a range of services marketing problems.

Assessment

Within semester assessment: 50%
Examination: 50%

Workload requirements

Minimum total expected workload to achieve the learning outcomes for this unit is 144 hours per semester typically comprising a mixture of scheduled learning activities and independent study. Independent study may include associated readings, assessment and preparation for scheduled activities. The unit requires on average three/four hours of scheduled activities per week. Scheduled activities may include a combination of teacher directed learning, peer directed learning and online engagement.

Chief examiner(s)

Ms Maureen Griffiths

Prerequisites

MKB1200