units
MKC3220
Faculty of Business and Economics
This unit entry is for students who completed this unit in 2015 only. For students planning to study the unit, please refer to the unit indexes in the the current edition of the Handbook. If you have any queries contact the managing faculty for your course or area of study.
6 points, SCA Band 3, 0.125 EFTSL
Refer to the specific census and withdrawal dates for the semester(s) in which this unit is offered.
| Level | Undergraduate |
| Faculty | Faculty of Business and Economics |
| Organisational Unit | Department of Marketing |
| Offered | Clayton Second semester 2015 (Day) |
| Coordinator(s) | Dr Yongfu He |
Synopsis
In a largely deregulated economy companies which retain a domestic focus have found themselves facing increasing international competition and declining market opportunities. Thus, no market can exist without acknowledging international forces, trends and pressures. International trade, investment and service markets have been the fastest growing sectors of the world economy since the end of WWII. The dynamic growth of international markets and global marketing has evolved in a context of fundamental underlying forces and concepts. Electronic marketing; globalisation; standardisation; customisation; and horizontal management structures are some of those influences.
Outcomes
The learning goals associated with this unit are to:
- analyse and evaluate how a range of international marketing criteria (culture and so on) impact on a chosen and specific foreign market
- develop, analyse, justify and evaluate market entry and longer term foreign marketing plans for a specific market
- understand how current issues, trends and research in international marketing impact on designated foreign market segments
- identify and evaluate how a range of specialised, localised and specific issues might impact upon business activity within a designated foreign market segment
- utilise independent critical thinking and applied learning skills to develop an international marketing orientation in terms of a chosen market context.
Assessment
Within semester assessment: 50%
Examination: 50%
Workload requirements
Minimum total expected workload to achieve the learning outcomes for this unit is 144 hours per semester typically comprising a mixture of scheduled learning activities and independent study. Independent study may include associated readings, assessment and preparation for scheduled activities. The unit requires on average three/four hours of scheduled activities per week. Scheduled activities may include a combination of teacher directed learning, peer directed learning and online engagement.
See also Unit timetable information
Chief examiner(s)
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