units

MKW1300

Faculty of Business and Economics

18 September 2017 25 April 2024
Monash University

Undergraduate - Unit

This unit entry is for students who completed this unit in 2015 only. For students planning to study the unit, please refer to the unit indexes in the the current edition of the Handbook. If you have any queries contact the managing faculty for your course or area of study.

print version

6 points, SCA Band 3, 0.125 EFTSL

Refer to the specific census and withdrawal dates for the semester(s) in which this unit is offered.

LevelUndergraduate
FacultyFaculty of Business and Economics
Organisational UnitDepartment of Marketing
OfferedNot offered in 2015

Synopsis

The aim of this unit is to provide e-business students with basic knowledge of how e-commerce activities are handled using online social media. Students will learn about concepts that include theories in social commerce, social commerce strategy, benefits and limitations of social commerce, Facebook commerce, social media marketing, performance management and metrics of social commerce, customer relationship management in social media, issues in social commerce implementation and qualitative and quantitative social media analysis.

Outcomes

The learning goals associated with this unit are to:

  1. identify the various tools of social media and describe how those tools are used to engage customers
  2. identify, analyse and critically assess the suitability of various social commerce models and strategies for various e-businesses
  3. explain the various principles and theories of social commerce
  4. describe, explain and propose the appropriate marketing communication that could be conducted in various social commerce models
  5. describe how social commerce aids customer relationship management
  6. explain and understand the implementation issues in social commerce.

Assessment

Within semester assessment: 50%
Examination: 50%

Workload requirements

Minimum total expected workload to achieve the learning outcomes for this unit is 144 hours per semester typically comprising a mixture of scheduled learning activities and independent study. Independent study may include associated readings, assessment and preparation for scheduled activities. The unit requires on average three/four hours of scheduled activities per week. Scheduled activities may include a combination of teacher directed learning, peer directed learning and online engagement.

See also Unit timetable information