Faculty of Business and Economics

Monash University

Postgraduate - Unit

This unit entry is for students who completed this unit in 2015 only. For students planning to study the unit, please refer to the unit indexes in the the current edition of the Handbook. If you have any queries contact the managing faculty for your course or area of study.

print version

6 points, SCA Band 3, 0.125 EFTSL

Refer to the specific census and withdrawal dates for the semester(s) in which this unit is offered.

FacultyFaculty of Business and Economics
Organisational UnitDepartment of Marketing
OfferedCaulfield Summer semester A 2015 (Day)
Caulfield Trimester 2 2015 (Day)
Coordinator(s)Ms Maureen GriffithsDr Jasmine Rushdi (Trimester 2)


The program is designed to expose students to the thinking of some of the world's leading marketers. Students are expected to understand the critical factors associated with marketing in an international arena such as culture, marketing communication, branding, sponsorship, globalisation, research, e-marketing, customer services and retailing. In addition to the standard unit fees payable for this unit, students are required to pay for airfares, transfers and accommodation.


The learning goals associated with this unit are to:

  1. examine international marketing and the forces impacting marketing at an international level
  2. analyse basic theories and concepts relevant to international marketing and examine how these theories and concepts can provide insight into, and an understanding of marketing in an international context
  3. compare a number of senior marketing managers perspectives and marketing strategies
  4. critically analyse the impact of economic, geographic, demographic and social forces on international marketing.
  5. evaluate the importance of cross cultural issues on marketing and their impact on international marketing strategy.


Within semester assessment: 100%

Workload requirements

Minimum total expected workload to achieve the learning outcomes for this unit is 144 hours per semester typically comprising a mixture of scheduled learning activities and independent study. Independent study may include associated readings, assessment and preparation for scheduled activities. The unit requires on average three/four hours of scheduled activities per week. Scheduled activities may include a combination of teacher directed learning, peer directed learning and online engagement.

See also Unit timetable information

Chief examiner(s)


30 points from graduate marketing units including MKX9160.