Undergraduate - Area of study Marketing

All students must complete the requirements as outlined below for the degree in which they are enrolled.

Bachelor of Business

Bachelor of Business (Marketing)

To complete the marketing major in the Bachelor of Business or Bachelor of Business (Marketing) or related double degrees, students must complete:

(a.) The following seven units (42 points):

• MKF1120 Marketing theory and practice
• MKF2111 Buyer behaviour
• MKF2121 Marketing research methods
• MKF2131 Marketing decision analysis
• MKF3121 Marketing planning and implementation
• MKF3131 Strategic marketing
• MKF3461 Marketing communication

(b.) one unit (6 points) if enrolled in the Bachelor of Business, or three units (18 points) if enrolled in the Bachelor of Business (Marketing), from the following list:

• BTF3181 Marketing law
• MKF2401 Markeitng issues in packaging design
• MKF3001Special studies units
• MKF3141 Issues in competitive advantage
• MKF3301 Services marketing
• MKF3471 Sales management and negotiation
• MKF3500 Survey data analysis
• MKF3511 Monash Australian marketing study program
• MKF3521 International study program in marketing
• MKF3531 International marketing
• MKF3881 Electronic marketing
• MKX1500 Retail management principles
• MKX2521 Brand management
• MKX2531 Not for profit marketing
• MKX2901 Green marketing
• MKX3002 Enhanced research skills
• MKX3200 Sport marketing and sponsorship
• MKX3445 International retailing
• MKX3481 Marketing channels
• MKX3541 china study program in marketing
• MKX3621 Advertising management
• MKX3631 Marketing internship
• MKX3671 Advertising campaigns

Bachelor of Business (Psychology)

To complete the marketing major in the Bachelor of Business (Psychology) students must complete:

(a.) the following seven units (42 points):

• MKF1120 Marketing theory and practice
• MKF2111 Buyer behaviour
• MKF2121 Marketing research methods
• MKF3121 Marketing planning and implementation
• MKF3131 Strategic marketing
• MKF3461 Marketing communication
• PMM3020 Psychology, management and marketing

(b.) one unit (6 points) from the level two and three units offered by the Department of Marketing at the Caulfield campus . The unit BTF3181 (Marketing law) may also be chosen as part of the marketing major in this degree.

Bachelor of Business and Commerce

To complete the marketing major in the Bachelor of Business and Commerce and related double degrees, students must complete:

Gippsland and off campus

(a.) The following seven units (42 points):

• MKG1120 Marketing theory and practice
• MKG2402 Consumer behaviour
• MKG2420 Marketing research methods
• MKG2460 Integrated marketing communication
• MKG3121 Marketing planning and implementation
• MKG3440 Marketing strategy
• MKG3444 International marketing

(b.) one further unit (6 points) from the following list:

• MKG2431 Business marketing
• MKG3200 Sport marketing and sponsorship
• MKG3210 Marketing sports events
• MKG3442 Sales management

On campus

(a.) The following seven units (42 points):

• MKW1120 Marketing theory and practice
• MKW2402 Consumer behaviour
• MKW2420 Marketing research methods
• MKW2460 Integrated marketing communication
• MKW3121 Marketing planning and implementation
• MKW3440 Marketing strategy
• MKW3444 International marketing

(b.) one unit (6 points) from the following list:

• BTW31281 Marketing law
• MKW1601 Introduction to e-business
• MKW2431 Business marketing
• MKW2841 E-business models and analysis
• MKW3841 E-business performance measurement
• MKW3881 Electronic marketing

Bachelor of Business Science

To complete the marketing major in the Bachelor of Business Science degree, students must complete:

(a.) The following seven units (42 points):

• MKW1120 Marketing theory and practice
• MKW2402 Consumer behaviour
• MKW2420 Marketing research methods
• MKW2460 Integrated marketing communication
• MKW3121 Marketing planning and implementation
• MKW3440 Marketing strategy
• MKW3444 International marketing

(b.) one further unit (6 points) from units offered by the Department of Marketing

Bachelor of Commerce

To complete the marketing major in the Bachelor of Commerce or related double degrees, students must complete:

(a.) The following five units (30 points):

• MKC1200 Principles of marketing
• MKC2110 Buyer behaviour in marketing
• MKC2210 Marketing management
• MKC2500 Marketing research analysis
• MKC3130 Strategic issues in marketing

(b.) three units (18 points) from the following list:

• MKC2130 Marketing decision analysis
• MKX2521 Brand management
• MKC3120 Marketing implementation
• MKC3220 International marketing
• MKC3300 Marketing law
• MKC3460 Integrated marketing communication
• MKC3500 Survey data analysis
• MKX3481 Marketing channels
• MKX3631 Marketing internship

NOTE: The major requires completion of at least two units (12 points) at each of second and third year levels.