Undergraduate - UnitMKC3220 - International marketing

This unit entry is for students who completed this unit in 2013 only. For students planning to study the unit, please refer to the unit indexes in the the current edition of the Handbook. If you have any queries contact the managing faculty for your course or area of study.

print version

6 points, SCA Band 3, 0.125 EFTSL

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Level	Undergraduate
Faculty	Faculty of Business and Economics
Organisational Unit	Department of Marketing
Offered	Clayton Second semester 2013 (Day)
Coordinator(s)	Dr Yongfu He

Synopsis

In a largely deregulated economy companies which retain a domestic focus have found themselves facing increasing international competition and declining market opportunities. Thus, no market can exist without acknowledging international forces, trends and pressures. International trade, investment and service markets have been the fastest growing sectors of the world economy since the end of WWII. The dynamic growth of international markets and global marketing has evolved in a context of fundamental underlying forces and concepts. Electronic marketing; globalisation; standardisation; customisation; and horizontal management structures are some of those influences.

Outcomes

The learning goals associated with this unit are to:

analyse and evaluate how a range of international marketing criteria (culture and so on) impact on a chosen and specific foreign market
develop, analyse, justify and evaluate market entry and longer term foreign marketing plans for a specific market
understand how current issues, trends and research in international marketing impact on designated foreign market segments
identify and evaluate how a range of specialised, localised and specific issues might impact upon business activity within a designated foreign market segment
utilise independent critical thinking and applied learning skills to develop an international marketing orientation in terms of a chosen market context.