Undergraduate - UnitMKF2401 - Marketing issues in packaging design

This unit entry is for students who completed this unit in 2013 only. For students planning to study the unit, please refer to the unit indexes in the the current edition of the Handbook. If you have any queries contact the managing faculty for your course or area of study.

print version

6 points, SCA Band 3, 0.125 EFTSL

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Level	Undergraduate
Faculty	Faculty of Business and Economics
Organisational Unit	Department of Marketing
Offered	Caulfield Second semester 2013 (Day)
Coordinator(s)	Ms Narelle Pittard

Synopsis

This unit is run jointly between the Department of Design and the Department of Marketing. The unit reviews the history of packaging, and the dual use of package in today's environment, specifically focusing on both the legal and social requirement of packages, alongside the branding implications. This unit features a studio component in which students are encouraged to design and create their own packages.

Outcomes

The learning goals associated with this unit are to:

identify the importance of packaging as an element of product design
describe the legislative requirements and production requirements associated with packaging
appreciate some of the problems and opportunities facing marketers and designers, as part of the product design process
implement packaging strategies
appreciate the relationship between packaging and branding.

Assessment

Within semester assessment: 60%
Examination: 40%

Chief examiner(s)

Dr Erica Brady

Contact hours

3 hours per week

Prerequisites

MKF1120 or equivalent