Undergraduate - UnitMKX2531 - Not for profit marketing

This unit entry is for students who completed this unit in 2013 only. For students planning to study the unit, please refer to the unit indexes in the the current edition of the Handbook. If you have any queries contact the managing faculty for your course or area of study.

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6 points, SCA Band 3, 0.125 EFTSL

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Level	Undergraduate
Faculty	Faculty of Business and Economics
Organisational Unit	Department of Marketing
Offered	Caulfield First semester 2013 (Day)
Coordinator(s)	Dr Sophie Feng

Synopsis

This unit will introduce students to the unique features of Not for Profit Marketing. In this very diverse sector, commercially derived marketing concepts have played an important role, but also face some special challenges. The aim is to explore the similarities, differences and challenges for marketing in social and political marketing, government and education marketing, arts and culture marketing using examples from Australia and around the world.

Outcomes

The learning goals associated with this unit are to:

explain the importance of marketing in the not for profit organisation
compare and contrast marketing in not for profit and for profit organisations
describe the adjustments marketing must address in not for profit organisations
illustrate appropriate marketing from the not for profit sector
practice communication skills for marketing in not for profit organisations.

Assessment

Within semester assessment: 60%
Examination: 40%

Chief examiner(s)

Dr Sophie Feng

Contact hours

3 hours per week

Prerequisites

Students must have passed one of the following: MKC1200, MKF1120, MKG1120 or MKW1120 before undertaking this unit.