Undergraduate - UnitMKX3445 - International retailing

This unit entry is for students who completed this unit in 2013 only. For students planning to study the unit, please refer to the unit indexes in the the current edition of the Handbook. If you have any queries contact the managing faculty for your course or area of study.

print version

6 points, SCA Band 3, 0.125 EFTSL

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Level	Undergraduate
Faculty	Faculty of Business and Economics
Organisational Unit	Department of Marketing
Offered	Caulfield Second semester 2013 (Day)
Coordinator(s)	Dr Yongfu He

Synopsis

This unit will explore the developments in the internationalisation of the retail industry by examining the characteristics of retailing globally. Insight will be provided on key trends and developments of international retailing. Students will explore key strategies for international expansion and the critical success factors for international retailing growth.

Outcomes

The learning goals associated with this unit are to:

examine the nature and character of retailing around the world
identify and explain the key trends and developments facing international retailing in the twenty first century
evaluate the impact of technology on international retailing;
critically analyse key strategies that retailers may want to use for international expansion
analyse the critical success factors required for an international retailer to grow in the current environment.