Undergraduate - UnitMKX1500 - Retail management principles

This unit entry is for students who completed this unit in 2013 only. For students planning to study the unit, please refer to the unit indexes in the the current edition of the Handbook. If you have any queries contact the managing faculty for your course or area of study.

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6 points, SCA Band 3, 0.125 EFTSL

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Level	Undergraduate
Faculty	Faculty of Business and Economics
Organisational Unit	Department of Marketing
Offered	Caulfield First semester 2013 (Day) Sunway First semester 2013 (Day)
Coordinator(s)	Ms Karen Lurati

Synopsis

An overview of retailing from a management perspective. The development of retailing; the Australian retail industry and its environment; merchandising planning, control and distribution; pricing merchandise; selling and sales promotion; store location, layout and presentation.

Outcomes

The learning goals associated with this unit are to:

provide students with a broad appreciation of the business of retail now and in the future
provide students with a working knowledge of retail processes and procedures
develop in students an understanding of how the industry is structured
equip students with the skills necessary to analyse a retail business
provide students with an understanding of the various retail formats in Australia and internationally.

Assessment

Within semester assessment: 55%
Examination:45%

Chief examiner(s)

Dr Erica Brady

Contact hours

3 hours per week