Undergraduate - UnitMKF3141 - Issues in competitive advantage

This unit entry is for students who completed this unit in 2013 only. For students planning to study the unit, please refer to the unit indexes in the the current edition of the Handbook. If you have any queries contact the managing faculty for your course or area of study.

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6 points, SCA Band 3, 0.125 EFTSL

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Level	Undergraduate
Faculty	Faculty of Business and Economics
Organisational Unit	Department of Marketing
Offered	Caulfield First semester 2013 (Day) Caulfield Second semester 2013 (Evening)
Coordinator(s)	Ms Jane Carroll

Synopsis

The unit is designed to sensitise students to the issues which affect a firm's ability to compete effectively, and from which competitive advantage is derived.

Outcomes

The learning goals associated with this unit are to:

identify and interpret the trends and challenges created by an increasingly competitive and dynamic business/organisational environment
analyse an organisation, taking account of its external environs and identify activities from which competitive advantage may originate
critically assess the strengths and weaknesses of the main competitive advantage theoretical perspectives and make recommendations how an organisation may develop its competitive advantage
create and design strategies for specific organisations to build sustainable competitive advantage using a range of current issues that take into account the dynamic external environment and the organisations skills and resources.

Assessment

Within semester assessment: 60%
Examination: 40%

Chief examiner(s)

Dr Erica Brady

Contact hours

3 hours per week

Prerequisites

Students must have passed AFF1000, BTF1010 and MKF1120 or must have passed MKF1120 and PMM1010