Monash University Handbook 2011 Undergraduate - Area of Study

Marketing is the activity, set of institutions, and process of creating, communicating, delivering and exchanging offerings that have value for customers and clients.

To complete the Marketing major in the Bachelor of Business (Marketing), students must complete:

(a.) seven units (42 points):

• MKF1120 Marketing theory and practice
• MKF2111 Buyer behaviour
• MKF2121 Market research methods
• MKF2131 Marketing decision analysis
• MKF3121 Marketing planning and implementation
• MKF3131 Strategic marketing
• MKF3461 Marketing communication

(b.) three units (18 points) from the following list:

• BTF3181 Marketing law
• MKF2401 Marketing issues in packaging design
• MKF3001 Special studies unit
• MKF3141 Issues in competitive advantage
• MKF3471 Sales management and negotiation
• MKF3500 Survey data analysis
• MKF3511 Monash Australian marketing study program
• MKF3521 International study program in marketing
• MKF3531 International marketing
• MKF3881 Electronic marketing
• MKX1500 Retail management principles
• MKX2521 Brand management
• MKX2531 Not for profit marketing
• MKX2901 Green marketing
• MKX3002 Enhanced research skills
• MKX3200 Sport marketing and sponsorship
• MKX3445 International retailing
• MKX3481 Marketing channels
• MKX3541 China study program in marketing
• MKX3621 Advertising management
• MKX3631 Marketing internship
• MKX3671 Advertising campaigns

Visit http://www.buseco.monash.edu.au/student/contact/index.html

Single degrees

• 0314 Bachelor of Business (Marketing)

Double degrees

• 0556 Bachelor of Arts and Bachelor of Business (Marketing)
• 1337 Bachelor of Business (Management) and Bachelor of Business (Marketing)