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Monash University

Monash University Handbook 2011 Undergraduate - Area of Study

All areas of study information should be read in conjunction with the relevant course entry in the Handbook. The units listed for this area of study relate only to the 'Requirements' outlined in the Faculty of Business and Economics component of any bachelors double degrees.

Managing facultyFaculty of Business and Economics


Marketing is the activity, set of institutions, and process of creating, communicating, delivering and exchanging offerings that have value for customers and clients.


To complete the Marketing major in the Bachelor of Business (Marketing), students must complete:

(a.) seven units (42 points):

(b.) three units (18 points) from the following list:

Contact details

Relevant Courses

Single degrees

  • 0314 Bachelor of Business (Marketing)

Double degrees

  • 0556 Bachelor of Arts and Bachelor of Business (Marketing)
  • 1337 Bachelor of Business (Management) and Bachelor of Business (Marketing)