units
MKX3481
Faculty of Business and Economics
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6 points, SCA Band 3, 0.125 EFTSLRefer to the specific census and withdrawal dates for the semester(s) in which this unit is offered.
SynopsisStructure, function and management of marketing channels. The role of logistics and customer service focusing on the strategic and operation decisions in inventory management, warehousing and transportation; channel design models and management of channels including the role of power. Business applications including packaged consumer goods, utilities, telecommunications, pay TV and service-based products. Objectives
The learning goals associated with this unit are to:
Assessment
Within semester assessment: 50% Chief examiner(s)Contact hours3 hours per week PrerequisitesStudents must have passed one of the following: MKC1200, MKF1120, MKG1120 or MKW1120 before undertaking this unit. |