Faculty of Business and Economics

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Monash University Handbook 2011 Undergraduate - Unit

6 points, SCA Band 3, 0.125 EFTSL

Refer to the specific census and withdrawal dates for the semester(s) in which this unit is offered.

FacultyFaculty of Business and Economics
OfferedCaulfield Second semester 2011 (Day)
Coordinator(s)Ms Narelle Pittard


This unit is run jointly between the Department of Design and the Department of Marketing. The unit reviews the history of packaging, and the dual use of package in today's environment, specifically focusing on both the legal and social requirement of packages, alongside the branding implications. This unit features a studio component in which students are encouraged to design and create their own packages.


The learning goals associated with this unit are to:

  1. identify the importance of packaging as an element of product design
  2. describe the legislative requirements and production requirements associated with packaging
  3. appreciate some of the problems and opportunities facing marketers and designers, as part of the product design process
  4. implement packaging strategies
  5. appreciate the relationship between packaging and branding.


Within semester assessment: 60%
Examination (2 hours): 40%

Chief examiner(s)

Narelle Pittard

Contact hours

3 hours per week


MKF1120 or equivalent