units
MKX2531
Faculty of Business and Economics
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6 points, SCA Band 3, 0.125 EFTSLRefer to the specific census and withdrawal dates for the semester(s) in which this unit is offered.
SynopsisThis unit will introduce students to the unique features of Not for Profit Marketing. In this very diverse sector, commercially derived marketing concepts have played an important role, but also face some special challenges. The aim is to explore the similarities, differences and challenges for marketing in social and political marketing, government and education marketing, arts and culture marketing using examples from Australia and around the world. Objectives
The learning goals associated with this unit are to:
Assessment
Within semester assessment: 60% Chief examiner(s)Contact hours3 hours per week PrerequisitesStudents must have passed one of the following: MKC1200, MKF1120, MKG1120 or MKW1120 before undertaking this unit. |