Faculty of Business and Economics

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Monash University Handbook 2011 Undergraduate - Unit

6 points, SCA Band 3, 0.125 EFTSL

Refer to the specific census and withdrawal dates for the semester(s) in which this unit is offered.

FacultyFaculty of Business and Economics
OfferedCaulfield First semester 2011 (Day)
Sunway First semester 2011 (Day)
Coordinator(s)Dr Yongfu He


An overview of retailing from a management perspective. The development of retailing; the Australian retail industry and its environment; merchandising planning, control and distribution; pricing merchandise; selling and sales promotion; store location, layout and presentation.


The learning goals associated with this unit are to:

  1. provide students with a broad appreciation of the business of retail now and in the future
  2. provide students with a working knowledge of retail processes and procedures
  3. develop in students an understanding of how the industry is structured
  4. equip students with the skills necessary to analyse a retail business
  5. provide students with an understanding of the various retail formats in Australia and internationally.


Within semester assessment: 60%
Examination (2 hours): 40%

Chief examiner(s)

Dr Yongfu He

Contact hours

3 hours per week