Monash University Handbook 2011 Undergraduate - Unit

Refer to the specific census and withdrawal dates for the semester(s) in which this unit is offered.

Synopsis

An overview of retailing from a management perspective. The development of retailing; the Australian retail industry and its environment; merchandising planning, control and distribution; pricing merchandise; selling and sales promotion; store location, layout and presentation.

Objectives

The learning goals associated with this unit are to:

1. provide students with a broad appreciation of the business of retail now and in the future
2. provide students with a working knowledge of retail processes and procedures
3. develop in students an understanding of how the industry is structured
4. equip students with the skills necessary to analyse a retail business
5. provide students with an understanding of the various retail formats in Australia and internationally.

Assessment

Within semester assessment: 60%
Examination (2 hours): 40%

Chief examiner(s)

Dr Yongfu He

Contact hours

3 hours per week