Monash University Handbook 2011 Undergraduate - Unit

Refer to the specific census and withdrawal dates for the semester(s) in which this unit is offered.

Synopsis

The purpose of this unit is to offer a broad appreciation of academic marketing research and to provide an understanding of the Honours year. The unit offers the opportunity to read widely in marketing theory with the intention of identifying a potential research project. The unit is taught through the seminar method and students will read from leading marketing journals and the business press. Seminars will be offered by staff members or visiting academics. The unit will introduce students to critical analysis of marketing theory with a view to assessing research topics and encourage/facilitate the development of independent research.

Objectives

The learning goals associated with this unit are to:

1. develop and enhance appropriate research reading and analytical skills in marketing theory
2. develop critical reading skills
3. develop an understanding of the Honours year
4. provide opportunity for highly able students to spend time with research active staff.

Assessment

Within semester assessment: 100%

Chief examiner(s)

Jan Brace-Govan

Contact hours

2 hours per fortnight plus 2 hours weekly directed reading

Prerequisites

Students of honours standard will be invited to enrol in this unit.