Monash University Handbook 2011 Undergraduate - Unit

Refer to the specific census and withdrawal dates for the semester(s) in which this unit is offered.

Synopsis

Contemporary issues in international trade and their potential to impact on the marketing initiative of companies; the economic, political, geographic, demographic and cultural issues which influence national business environments; the conduct and outcome of market research in other countries.

Objectives

The learning goals associated with this unit are to:

1. explain the issues facing the global marketplace and their influence on strategic marketing decision-making especially in the functional areas of marketing
2. critically analyse the volatile and changeable nature of international markets and be able to apply marketing theories and knowledge accordingly
3. evaluate the issues associated with market entry and the impact on long term survival in a target international market
4. critically assess alternative market entry strategies and their relative value in different markets
5. formulate marketing plans for international operations especially in the Asia-Pacific region.

Assessment

Within semester assessment: 60%
Examination (2 hours): 40%

Chief examiner(s)

Dr Pingping Qiu

Contact hours

3 hours per week

Prerequisites

MKF1120 or MKW1120

Prohibitions

MKC3220, MKW3444, MKG3444