Monash University Handbook 2011 Undergraduate - Unit

Refer to the specific census and withdrawal dates for the semester(s) in which this unit is offered.

Synopsis

This unit is offered to students who have completed eight six point units of which two must be from the field of Marketing. This unit comprises the coursework component of the International Study Program. The program is designed to expose students to the thinking of some of the world's leading marketers. Students are expected to understand the critical factors associated with marketing in and international arena such as culture, marketing communication, branding, sponsorship, globalisation, research, e-marketing, customer services and retailing. Students enrolling in this unit must meet the cost of their own travel.

Objectives

The learning goals associated with this unit are to:

1. examine international marketing and the nature of the forces impacting marketing at an international level
2. analyse basic theories and concepts relevant to international marketing and examine how these theories and concepts can provide insight into, and an understanding of marketing in an international context
3. compare a number of senior marketing managers perspectives and marketing strategies
4. critically analyse the impact of economic, geographic, demographic and social forces on international marketing
5. evaluate the importance of cross cultural issues on marketing and their impact on international marketing strategy.

Assessment

Within semester assessment: 100%

Chief examiner(s)

Dr Sean Sands

Contact hours

156 hours, 36 contact hours (5-day block) 117 private study, face to face contact, preparation and participation in company visits

Prerequisites

Students must have passed 48 points including at least 12 points from the Department of Marketing