Monash University Handbook 2011 Undergraduate - Unit

MKX3631 - Marketing internship

6 points, SCA Band 3, 0.125 EFTSL

Refer to the specific census and withdrawal dates for the semester(s) in which this unit is offered.

Level	Undergraduate
Faculty	Faculty of Business and Economics
Offered	Berwick First semester 2011 (Day) Berwick Second semester 2011 (Day) Caulfield First semester 2011 (Day) Caulfield Second semester 2011 (Day) Clayton First semester 2011 (Day) Clayton Second semester 2011 (Day) South Africa Second semester 2011 (Day)
Coordinator(s)	Ms Maureen Griffiths (Berwick); Mr Peter Scholem (Caulfield and Clayton)

Synopsis

This unit aims to give students first-hand experience of working in an industry in which they would like to be employed on graduation. Internships are designed to provide students with an opportunity to integrate marketing theory with business practice. Separate internship programs are drawn up for each student

Objectives

The learning goals associated with this unit are to:

critically analyse a marketing activity
evaluate the impact of a specific marketing theory within a business context
evaluate the experience of working within an organisation
communicate clearly and effectively with both business and academic stakeholders.

Assessment

Within semester assessment: 100%

Chief examiner(s)

Peter Scholem

Contact hours

Contact as specified by unit coordinator

Prerequisites

Approval to enrol in this unit will only be given after consultation with the unit leader. Normally students will be required to be in the final year of their degree, and preferably in their final semester.