Course code: 0314 + Course abbreviation: BBus(Mktg) + Total credit points required: 144 + 3 years full-time, 6 years part-time
On-campus (Caulfield)
In this course, marketing studies are combined with a general business education to ensure that graduates have a broad perspective of business from which to enter and progress in their marketing careers. The program aims at developing a basis that will enable the graduate to deal with change in a dynamic society and also provide a foundation for further study. Students completing the course are expected to be well informed and developed in their decision-making skills and approach to business problems and issues. The course is designed to equip students for future business roles, including the areas of general marketing, sales, product and advertising management, retailing and marketing research.
Students
must complete a major specialisation in marketing.
Other studies may be drawn from any of the disciplines taught on the Caulfield
campus by the Faculty of Business and Economics. These other studies can in
some cases form a second major in a business discipline.
Up to six open electives may also be taken from other campuses or other Monash
faculties.
The
degree requirements are:
(a) Completion of six compulsory common core units (36 credit points):
(b) Outer core - completion of six outer-core units (36 credit points), including the two compulsory units (12 credit points) listed below and a further four units (24 credit points) from the remaining units listed below:
(c) Strand - the following six units (36 credit points) are compulsory and complete a major specialisation in marketing:
(d) A total of 24 units (144 credit
points) over a maximum of 10 years of study.
(e) A maximum of 10 first-year-level units (60 credit points).
(f) A minimum of six third-year-level units (36 credit points), of which at
least four (24 credit points) must be from those offered by the faculty on the
campus delivering this program.
(g) An option to include a maximum of six units (36 credit points) in
disciplines taught by other Monash faculties or from units offered on campuses
other than the campus delivering this program.
(h) At least two non-compulsory units (12 credit points) must be outside the
main field of study.
The following unit is excluded from this degree: MKF2331 (Retail promotion).
This degree is recognised as meeting academic requirements for membership by:
For all professional bodies, membership is dependent upon the correct choice of units by students. Details are provided at the beginning of the Caulfield courses entry in this section of the handbook.
Inquiries: telephone +61 3 9902 6011, fax +61 3 9903 2955, email enquiries.caulfield@buseco.monash.edu.au or visit http://www.buseco.monash.edu.au.
Mr David Watson
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