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Undergraduate |
(BUS)
|
Leader: Dr David Stewart
Offered:
Caulfield Second semester 2005 (Evening)
Synopsis: The process of marketing research. Role of research in the marketing decision process. Developing key outputs - brief, proposal, report. Planning and managing a research project. Qualitative and quantitative research techniques. Statistical analysis, marketing interpretation and reporting.
Assessment: Research Proposal: 20% + Research Report: 30% + Examination (3 hours): 50%
Contact Hours: 3 Hours class contact or equivalent per week
Prerequisites: ETX1100, or PSY1022, MKF1120