MKF3131

Strategic marketing ( 6 points, SCA Band 2, 0.125 EFTSL)

Leader: Ms Janine Hendry and Ms Maureen Griffiths

Offered:
Caulfield First semester 2005 (Day)
Caulfield Second semester 2005 (Evening)

Synopsis: Using the case study method this unit provides an analytical framework from which students can explore how marketing strategy is applied throughout a variety of industries. Students will be taught how to analyse, evaluate and implement marketing strategy. A theoretical grounding in introductory marketing, marketing research, buyer behaviour and communications is essential to students undertaking this unit.

Assessment: On-campus - Assignment(s): 20% + Participation: 20% + Examination (4 hours): 60% Open Learning - Assignment(s): 60% + Examination (4 hours): 40%

Contact Hours: 3 Hours class contact or equivalent per week

Prerequisites: MKF2111, MKF2121

Corequisites: MKF3121