MGF3401

Strategic management ( 6 points, SCA Band 2, 0.125 EFTSL)

Leader: Dr Quamrul Alam

Offered:
Caulfield First semester 2005 (Day)
Caulfield First semester 2005 (Evening)
Caulfield Second semester 2005 (Day)
Caulfield Second semester 2005 (OCL)
Malaysia Second semester 2005 (OCL)
Singapore Second semester 2005 (OCL)

Synopsis: Business environments including markets, critical success factors, and strategies employed to gain a competitive advantage; the nature of strategic management; the analysis and interpretation of business environments; the nature of competition, relative positon of firms, individual strategies and their relationship to critical success factors; strengths and weaknesses related to production, logistics, finance, R and D, marketing, administration etc.; the role of structure, controls, rewards, culture and leadership in implementation.

Assessment: On-campus: Individual assignment (2000 words): 20% + Individual assignment (3500 words): 40% + Examination (2 hours): 40% Off-campus: Individual assignment (2000 words): 20% + Individual assignment (3500 words): 40% + Examination (2 hours): 40%

Prerequisites: completion of 12 units of study

Prohibitions: MGC4311, MGC3110