MKF1120

Marketing theory and practice ( 6 points, SCA Band 2, 0.125 EFTSL)

Leader: Mr Peter Wagstaff

Offered:
Caulfield First semester 2005 (Day)
Caulfield First semester 2005 (Evening)
Caulfield Second semester 2005 (Day)
Caulfield Second semester 2005 (OCL)
Malaysia Second semester 2005 (OCL)
Singapore Second semester 2005 (OCL)

Synopsis: Introduction to marketing activities undertaken by a wide range of organisations (business, government, profit, non profit); examines marketing theory, the marketing concept and its evolution from a strategic and applied perspective. The development of corporate and marketing strategic plans; analysis of an organisation and marketing's role, value-exchange processes, buyer behaviour, marketing research and market analysis, the marketing environment, the use of marketing dcision making tools; product concepts, strategies and development; distribution, pricing and communication mix strategies; services marketing; marketing management, implementation and control processes and procedures.

Assessment: On-campus - Assignment(s): 50% + Examination (2 hours): 50% Online - Assignment(s): 50% + Examination (2 hours): 50% Distance - Assignment(s): 50% + Examination (2 hours): 50%

Contact Hours: 3 Hours class contact or equivalent per week

Prohibitions: MKW1401