MKF3141

Issues in competitive advantage ( 6 points, SCA Band 2, 0.125 EFTSL)

Leader: Mr Ian Walker

Offered:
Caulfield First semester 2005 (Day)
Caulfield First semester 2005 (OCL)
Malaysia First semester 2005 (OCL)
Singapore First semester 2005 (OCL)
Caulfield Second semester 2005 (Evening)

Synopsis: The unit is designed to sensitise students to the issues which affect a firm's ability to compete effectively, and from which competitive advantage is derived.

Assessment: Assignment(s): 60% + Examination (3 hours): 40%

Contact Hours: 3 Hours class contact or equivalent per week

Prerequisites: MKF1120, AFF1110 and BTF1010