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Undergraduate |
(BUS)
|
Leader: Dr David Stewart
Offered:
Caulfield Second semester 2005 (Day)
Synopsis: Quantitative analysis for marketing, response models, segmentation and targeting, positioning analysis, decision analysis, conjoint analysis; advertising decision models, pricing decisions.
Assessment: Assignment(s): 40% + Examination (3 hours): 60%
Contact Hours: 3 Hours class contact or equivalent per week