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Undergraduate |
(BUS)
|
Leader: Mr Michael Morrison
Offered:
Caulfield First semester 2005 (Day)
Synopsis: The role of retail promotion and advertising and how it can be made more effective through advertising management, in-store marketing and promotion and direct marketing.
Assessment: Assignment(s): 60% + Examination (2 hours): 40%
Contact Hours: 3 Hours class contact or equivalent per week