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Undergraduate |
(BUS)
|
Leader: Associate Professor Ken Grant
Offered:
Caulfield First semester 2005 (Evening)
Caulfield Second semester 2005 (Day)
Synopsis: The development of corporate marketing strategies; marketing planning procedure; evaluation and control in marketing planning; Australian case studies in corporate marketing planning and strategy. Concepts of product management; designing a product strategy; monitoring planning/marketing.
Assessment: Assignments: 20% + Participation (including viva voce test): 25% + Simulation: 15% + Examination (2 hours): 40%
Contact Hours: 3 Hours class contact or equivalent per week