Bachelor of Arts (Communication)/Diploma of Business (Marketing);
Bachelor of Arts (Communication)/Diploma of Business (Tourism);
Bachelor of Arts (Communication)/Diploma of Arts (Professional Writing and Editing)

• General information
• Course structure
  • Communication compulsory sequence
  • Arts minor sequences
  • Specialisation sequences
    • Journalism
    • Business computing
    • Writing
    • Marketing
    • Management

General information

Course codes: 1937; 1938; 1936

Course structure

Students enrol jointly in the Bachelor of Arts (Communication) course at Monash University and one of three diploma courses at the relevant TAFE institution. The Bachelor of Arts (Communication) component of the combined course comprises three sequences: a communication sequence, a specialisation sequence and an arts sequence.
To meet the requirements of the joint-award program, students must:
(a) complete the prescribed communications sequence of nine subjects (54 points)
(b) complete a specialisation sequence of four subjects to be chosen from journalism, business computing, writing, marketing or management (24 points)
(c) complete an arts minor sequence of four subjects (24 points)
(d) complete appropriate subjects as specified under the requirements of the relevant diploma to receive the award of the Technical and Further Education College.
THE STRUCTURE OF THIS COURSE IS UNDER REVIEW.

Communication compulsory sequence

• GSC1901 Introduction to communication studies
• GSC1402 Media studies
• GSC1602 Introduction to methods of social research
• GSC2407/GSC3407 Authorship and writing
• GSC2410 Public relations theories and processes
• GSC2411 Media, culture, power: theories of mass communications
• GSC3402 Audiences, media, citizens
• GSC3409 Narratives and representations
• GSC3413 Communication industries and policies (subject to approval)

Arts minor sequences

The arts sequence may be chosen from Australian studies, gender studies, history-politics, Indonesian, Koorie studies, psychology*, sociology (details are provided under the School of Humanities, Communications and Social Sciences entry).
* DETAILS PROVIDED UNDER THE BA ENTRY.

Specialisation sequences

Journalism

To complete the sequence in journalism, students must complete four of the following subjects:
Compulsory subjects:

• GSC1902 Newsroom practice and theory
• GSC1903 News feature writing

plus two of the following subjects:

• GSC2903 Online journalism
• GSC2905 Radio journalism*
• GSC2906 Television journalism*
• GSC2907 Radio/television journalism
• GSC3901 International journalism
• GSC3903 Media, law and ethics

*ON-CAMPUS ONLY. SUBJECT QUOTAS MAY APPLY FOR GSC2905 AND GSC2906.
DISTANCE EDUCATION ONLY.

Business computing

• GCO1851 Computing systems and applications
• GCO2851 Programming for business applications
• GCO2852 Business systems analysis
• GCO2813 Information systems 2

Writing

• GSC2406 Women's writing
• GSC2405 Contemporary fiction
• GSC3421 Writing 1: techniques
• GSC3422 Writing 2: portfolio

Marketing

To complete the sequence in marketing, students must complete four of the following subjects:

• MKX1120 Marketing theory and practice
• MKW2420 Consumer behaviour
• MKX2460 Integrated marketing communication
• MKW3440 Marketing strategy
• MKW3444 International marketing

Management

To complete the sequence in management, students must complete four of the following subjects:

• MGW1010 Managing people and organisations
• MGW1100 Managerial communication
• MGW2430 Human resource management
• MGW2130 Change management
• MGW3401 Strategic management

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