Bachelor of Business Administration and Bachelor of Media Communication - 2019

Undergraduate - Course

Commencement year

This course entry applies to students commencing this course in 2019 and should be read in conjunction with information provided in the 'Faculty information' section of this Handbook by the Faculty of Arts.

Unit codes that are not linked to their entry in the Handbook are not available for study in the current year.

Course code


Credit points


Abbreviated title




Managing faculty

Business and Economics

Partner faculty


Admission and fees


Course progression map

B2045 (pdf)

Course type


Standard duration

4 years FT, 8 years PT

You have a maximum of 10 years to complete this course including any periods of intermission and suspension, and must be continuously enrolled throughout.

Mode and location

On-campus (Caulfield, Peninsula)


Bachelor of Business Administration

Bachelor of Media Communication

Alternative exits

You may exit the double degree course with the award for one of the single degrees. Refer to 'Alternative exits' entry below for further requirements and details.


This double degree in business administration and media communication will give you broad business knowledge, specialised communications skills and the ability to work across a number of industries. It's also great combination if you're wanting comprehensive knowledge in both fields, as well as an edge in the competitive world of media and the day-to-day operations of organisations and workforces.

NOTE: For learning outcomes and other relevant information of this double degree, refer to the single degree entries:

  • B2007 Bachelor of Business Administration
  • A2002 Bachelor of Media Communication

Professional recognition

Subject to unit choice, this degree is accredited by relevant Australian professional bodies. Refer to the faculty's Professional recognitionProfessional recognition ( web page.


The requirements below detail what you must study in order to complete this double-degree course and receive the awards.

The course progression mapcourse progression map ( provides guidance on unit enrolment for each semester of study.

Units are 6 points unless otherwise specified. You must complete 192 points:

1. 96 points must be completed in Parts A and B as described below in Bachelor of Business Administration component, of which

  • no more than 10 units (60 points) completed at level 1
  • at least 6 units (36 points) completed at level 3.

2. 96 points must be completed in Parts A, B and C as described below in Bachelor of Media Communication component.

Business Administration component

Bachelor of Business Administration is a comprehensive course, and in the double degree course you complete business specified study and a business listed major.

Part A. Business specified study (48 points)

This will provide you with a broad foundation for your study of business and expose you to several business disciplines. It will contribute breadth to your knowledge of business and develop your understanding of multi-disciplinary decision making in organisations. It will also give you the opportunity to learn more about each discipline before finalising your choice of major.

You must complete:

a. The following seven units (42 points):

* You must complete ACB1100 if you wish to complete the accountancy major.

b. One capstone unit, corporate project, international experience or internship unit (minimum 6 points) chosen from the units listed below.

If you are undertaking a major in accountancy do not complete this section b. The following units meet this course requirement: ACB3021 Performance measurement and control and ACB3050 Advanced financial accounting.

Capstone unit

  • BEX3150 Sustainability practice and organisations
  • BEX3600 Current issues in business administration

Corporate project

International experience

  • ACX3500 International study program in accounting
  • BEX3622 Issues in global business
  • BEX3722 Engaging with international business - Australia
  • BEX3723 Engaging with international business - North America
  • BEX3724 Engaging with international business - Asia
  • BEX3725 Engaging with international business - Europe
  • BEX3728Not offered in 2019 Engaging with international business (12 points)
  • BFX3871 International study program in banking and finance
  • MKX3521 Global study programs in marketing


Part B. Business listed major (48 points)

This will provide you with a focused program of study that will develop your expertise. You will develop, apply and communicate an advanced level of understanding of the concepts and theoretical frameworks that constitute the knowledge base of your major area of study.

You must complete at least one business listed major from those listed below. A major requires eight units with no more than two units (12 points) at level 1 credited to the major and at least three units (18 points) at level 3 credited to the major.

Depending on the major you choose, you may have already studied one of the required units as part of your business specified study. If so, you must complete an additional business unit offered on your campus of enrolment to have at least 96 points from the Faculty of Business and Economics.

If you intend to undertake an honours year, you should ensure you complete the specific units required for honours in your chosen major area of study.

Majors and minors

Refer also to the table of majors and minorsmajors and minors (

Media communication component

Bachelor of Media Communication is a specialist course, developed through three themes that combine to underpin media communication practice: strategic knowledge, practical and professional skills, and collaboration and leadership.

Part A. Strategic knowledge, Part B. Practical and professional skills and Part C. Collaboration and leadership (96 points)

Part A builds students' competence in analysing and understanding the current state and past developments in media communication locally and globally; understanding impacts of media and communication transformation, and media power; creating future scenarios and media communication visions by developing students' preparedness and adaptability for future media communication change and creativity.

Part B involves developing students' competencies in linking knowledge and media practice in professional contexts, such as conceptual and implementation skills, project and content management skills, hands-on experience in putting knowledge into practice, and thereby testing and creatively experimenting with (strategic) knowledge about media transitions and transformations. It also involves developing students' competency in ethical and legal aspects of media communication.

Part C involves competencies necessary for students to work in teams and in different knowledge communities and media communication professional settings. It includes competence in engaging with stakeholders, media literacy, and participatory research and media making in collaboration with experts from academia, industry, government, and the community. It also includes competency in social and cross-cultural awareness.

a.) Common units (36 points)

You must complete:

The following two units (12 points)

Plus one of the following (12 points), chosen from:

  • ATS3129 Arts internship (12 points)


  • ATS3935 Professional practice (6 points) and one elective unit (6 points)

Plus two media practice labs (12 points)* with at least one at level 3 chosen from:

* If you are in the Digital humanities specialisation you must complete 24 points of common units as DGN3107 counts as media practice labs.

b.) Gateways (24 points)

You must complete gateways (24 points) from two specialisations in your first year of study. One specialisation must be nominated at the end of first year.

c.) Specialisations (36 points)

You must complete the remaining core and elective units (36 points) in the nominated specialisation as listed below:

Alternative exits

You may be eligible to exit the double degree program and graduate with either a Bachelor of Business Administration or a Bachelor of Media Communication named degree after three years, depending on the units studied.

If you wish to graduate with a Bachelor of Business Administration prior to the completion of the double degree you must have completed at least 144 points of studies, including all of the requirements in Part A, B and C for the Bachelor of Business Administration.

If you wish to graduate with a Bachelor of Media Communication prior to the completion of the double degree you must have completed at least 144 points of studies, including all of the requirements in Part A, B, C and D for the Bachelor of Media Communication degree.

Progression to further studies

Successful completion of the Bachelor of Business Administration may provide a pathway to the one year honours program B3701 Bachelor of Commerce (Honours). To be eligible to apply for entry into the Bachelor of Commerce (Honours), you must obtain a distinction grade average (70%) or above in 24 points of studies in relevant discipline units at level 3.