This specialisation will prepare you for a public relations career. It develops a critical understanding of all aspects of communication management and the role of strategic public relations in society, with an emphasis on ethical communication and stakeholder engagement. You will develop a strong understanding of the public relations industry in Australia and internationally alongside public relations theory. You will learn to research, develop, implement and evaluate strategic communication plans. You will work with real-client organisations and learn from industry case studies and research reports, in order to gain the advanced skills in communication, content creating and media production you need for professional practice in a complex and dynamic communication environment.
This area of study entry applies to students commencing this course in 2019 and should be read in conjunction with the relevant course entry in the Handbook.
Any units listed for this area of study relate only to the 'Requirements' outlined in the component of any bachelors double degrees.
Unit codes that are not linked to their entry in the Handbook are not available for study in the current year.
Media communicationMedia communication (https://arts.monash.edu/bachelor-of-media-communication/)
You must complete:
Two level 1 gateway units (12 points):
- Public relations foundations
- Understanding the media
Two level 2 cornerstone units (12 points):
- Public relations strategy
- ATS2996 Public relations and society
Two level 3 capstone units (12 points):
- ATS3254 Campaign management
- ATS3262 Critical issues in public relations
Two units (12 points) chosen from:
- the remaining cornerstones, capstone units, media practice lab, or from the elective list below.
Public relations electives
- Introduction to professional writing
- Communications and cultures in the global era
- Climate-change communication
- New media: from the telegraph to Twitter
- Digital storytelling
- Communications ethics, policy and law
- Global communications
- Communications and media studies: Contemporary debates
- Marketing communication
Successful completion of this specialisation can be counted towards meeting the requirements for the following single degree:
- A2002 Bachelor of Media Communication
If you are in any other single bachelor's degrees you are not eligible to complete this specialisation.
Successful completion of this specialisation can be counted towards meeting the requirements for the Bachelor of Media Communication component in the following double degrees: