6 points, SCA Band 3, 0.125 EFTSL
Undergraduate - Unit
Refer to the specific census and withdrawal dates for the semester(s) in which this unit is offered.
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Synopsis
Contemporary issues in international trade and their potential to impact on the marketing initiative of companies; the economic, political, geographic, demographic and cultural issues which influence national business environments; the conduct and outcome of market research in other countries.
Outcomes
The learning goals associated with this unit are to:
- explain the issues facing the global marketplace and their influence on strategic marketing decision-making especially in the functional areas of marketing
- critically analyse the volatile and changeable nature of international markets and be able to apply marketing theories and knowledge accordingly
- evaluate the issues associated with market entry and the impact on long term survival in a target international market
- critically assess alternative market entry strategies and their relative value in different markets
- formulate marketing plans for international operations especially in the Asia-Pacific region.
Assessment
Within semester assessment: 60% + Examination: 40%
Workload requirements
Minimum total expected workload to achieve the learning outcomes for this unit is 144 hours per semester typically comprising a mixture of scheduled learning activities and independent study. Independent study may include associated readings, assessment and preparation for scheduled activities. The unit requires on average three/four hours of scheduled activities per week. Scheduled activities may include a combination of teacher directed learning, peer directed learning and online engagement.
See also Unit timetable information