MKB2705 - Research methods and analysis - 2018

6 points, SCA Band 3, 0.125 EFTSL

Undergraduate - Unit

Refer to the specific census and withdrawal dates for the semester(s) in which this unit is offered.

Faculty

Business and Economics

Organisational Unit

Department of Marketing

Chief examiner(s)

Dr Stephen Saunders

Coordinator(s)

Dr Stephen Saunders

Unit guides

Offered

Peninsula

  • Second semester 2018 (On-campus)

Prerequisites

MKB1700 or MGB1010 or equivalent.

Prohibitions

MKF2121, MKB2420, MKG2420, MKW2420, MKC2500 and MKP2720.

Synopsis

Research and research reporting helps businesses to make informed decisions about business strategy. Students taking this unit will gain a working knowledge of research methods and data analysis, which includes problem identification, hypothesis formulation and statistical testing. Students will also be provided with practical training in survey design and research report writing. The ability to analyse and synthesise research data is highly valued by industry.

Outcomes

The learning goals associated with this unit are to:

  1. explain the research process
  2. identify a business research problem
  3. plan a research proposal
  4. design a survey
  5. analyse and interpret data
  6. prepare a research report.

Assessment

Within semester assessment: 60% + Examination: 40%

Workload requirements

Minimum total expected workload to achieve the learning outcomes for this unit is 144 hours per semester typically comprising a mixture of scheduled learning activities and independent study. Independent study may include associated readings, assessment and preparation for scheduled activities. The unit requires on average three/four hours of scheduled activities per week. Scheduled activities may include a combination of teacher directed learning, peer directed learning and online engagement.

See also Unit timetable information