Monash University

Undergraduate - Area of Study

Students who commenced study in 2012 should refer to this area of study entry for direction on the requirments; to check which units are currently available for enrolment, refer to the unit indexes in the the current edition of the Handbook. If you have any queries contact the managing faculty for your area of study.

print version

All areas of study information should be read in conjunction with the relevant course entry in the Handbook. The units listed for this area of study relate only to the 'Requirements' outlined in the Faculty of Business and Economics component of any bachelors double degrees.

Managing facultyFaculty of Business and Economics


  • Unit codes that are not linked to their entry in the handbook are not available for study in the current year.


Marketing is the activity, set of institutions, and process of creating, communicating, delivering and exchanging offerings that have value for customers and clients.


To complete the marketing major in the Bachelor of Business (Marketing), students must complete:

(a.) Seven units (42 points):

(b.) three units (18 points) from the following list:

  • BTF3181 Marketing law
  • MKF2401 Marketing issues in packaging design
  • MKF3001 Special studies unit
  • MKF3301 Services marketing
  • MKF3141 Issues in competitive advantage
  • MKF3471 Sales management and negotiation
  • MKF3500 Survey data analysis
  • MKF3511 Monash Australian marketing study program
  • MKF3521 International study program in marketing
  • MKF3531 International marketing
  • MKF3881 Electronic marketing
  • MKX1500 Retail management principles
  • MKX2521 Brand management
  • MKX2531 Not for profit marketing
  • MKX2901 Green marketing
  • MKX3002 Enhanced research skills
  • MKX3200 Sport marketing and sponsorship
  • MKX3445 International retailing
  • MKX3481 Marketing channels
  • MKX3541 China study program in marketing
  • MKX3621 Advertising management
  • MKX3631 Marketing internship
  • MKX3671 Advertising campaigns

Contact details

Relevant courses

Single degrees

  • 0314 Bachelor of Business (Marketing)

Double degrees

  • 0556 Bachelor of Arts and Bachelor of Business (Marketing)
  • 1337 Bachelor of Business (Management) and Bachelor of Business (Marketing)