courses
0314
Students who commenced study in 2012 should refer to this course entry for direction on the requirements; to check which units are currently available for enrolment, refer to the unit indexes in the the current edition of the Handbook. If you have any queries contact the managing faculty for your course.
This course entry should be read in conjunction with information provided in the 'Faculty information' section of this Handbook by the Faculty of Business and Economics
Managing faculty | Business and Economics |
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Abbreviated title | BBus(Mktg) |
CRICOS code | 001723A |
Total credit points required | 144 |
Standard duration of study (years) | 3 years FT, 6 years PT |
Study mode and location | On-campus (Caulfield) |
Admission, fee and application details | http://www.monash.edu/study/coursefinder/course/0314 |
Contact details | Visit http://www.buseco.monash.edu.au/student/contact/index.html. |
Course coordinator |
Notes
In this course, marketing studies are combined with a general business education to ensure that graduates have a broad perspective of business from which to enter and progress in their marketing careers. The program aims at developing a basis that will enable the graduate to deal with change in a dynamic society and also provide a foundation for further study. Students completing the course are expected to be well informed and developed in their decision-making skills and approach to business problems and issues.
The Bachelor of Business (Marketing) aims to produce graduates who will:
(a.) be critical and creative scholars who:
(b.) be responsible and effective global citizens who:
(c.) have a comprehensive understanding of their discipline and who are able to provide discipline based solutions relevant to the business, professional and public policy communities that we serve
(d.) have a well developed understanding of multi disciplinary decision making in organisations.
For further details visit http://www.buseco.monash.edu.au/esg/asu/publications/professional-recognition.html
The course structure has three main components:
The degree requires completion of 24 units (144 points) over a maximum of eight years as follows:
(a.) 16 units (96 points) from the faculty in the Bachelor of Business at the Caulfield campus as follows:
(i.) six compulsory common core units (36 points):
(ii.) a major of 10 units (60 points) in marketing*.
(iii.) additional units from the faculty in the Bachelor of Business at the Caulfield campus to reach the required minimum of 16 units (96 points)
*Note: One or more of the units in the major may have already been studied as part of the group of common core units - where this is the case, students will complete an additional unit as detailed below.
(b.) eight open electives (48 points):
** Note: Enrolment in units at another campus is subject to there being capacity after students from that campus have enrolled.
Additional degree requirements:
Bachelor of Business (Marketing)