Undergraduate - UnitMKX3541 - China study program in marketing

This unit entry is for students who completed this unit in 2012 only. For students planning to study the unit, please refer to the unit indexes in the the current edition of the Handbook. If you have any queries contact the managing faculty for your course or area of study.

print version

6 points, SCA Band 3, 0.125 EFTSL

Refer to the specific census and withdrawal dates for the semester(s) in which this unit is offered, or view unit timetables.

Level	Undergraduate
Faculty	Faculty of Business and Economics
Monash Passport category	International Short Field Experience (Explore Program)
Offered	Caulfield Trimester 2 2012 (Day)
Coordinator(s)	Dr Jimmy Wong

Synopsis

The China study program in marketing is offered to students who are partway through their degree having studied at least two marketing units. The program is designed to expose students to the thinking of some of the leading marketers in China. Students are expected to understand the critical factors associated with marketing in an international arena such as culture, marketing, customer services and retailing. In addition to the standard subject fees payable for this unit, students are required to pay for airfares, transfer and accommodation.

Outcomes

The learning goals associated with this unit are to:

examine the forces impacting marketing at an international level in the context of China
analyse basic theories and concepts relevant to international marketing and examine how these theories and concepts can provide insight into, and an understanding of marketing in the context of China
compare a number of senior marketing managers perspectives and marketing
evaluate the importance of cross cultural issues on marketing and their impact on international marketing strategy in China

Assessment

Within semester assessment: 100%

Chief examiner(s)

Dr Jimmy Wong

Contact hours

3 hours per week

Prerequisites

Students will require the permission before undertaking this unit