Monash University

Undergraduate - Course

Students who commenced study in 2012 should refer to this course entry for direction on the requirements; to check which units are currently available for enrolment, refer to the unit indexes in the the current edition of the Handbook. If you have any queries contact the managing faculty for your course.

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This course entry should be read in conjunction with information provided in the 'Faculty information' section of this Handbook by the Faculty of Arts

Managing facultyArts
Abbreviated titleBA/BBus(Mktg)
CRICOS code017112G
Total credit points required192
Standard duration of study (years)4 years FT, 8 years PT
Study mode and locationOn-campus (Caulfield)
Admission, fee and application details
Contact details


  • Unit codes that are not linked to their entry in the handbook are not available for study in the current year.
  • Students may select arts units from any campus, but should be aware of the teaching location as this may require travel to another campus. Students may also select units offered in off-campus mode.


The Bachelor of Arts is a general, flexible degree which allows students to match academic interests with career aspirations to create a personalised course progression. Studying humanities will develop general knowledge and specific intellectual skills relating to human thought and relations, such as the way we communicate or how the past has affected the present. Social science analyses and explains societies and the relationships of individuals within those societies.

The Bachelor of Business (Marketing) aims to combine marketing studies with a general business education to ensure that graduates have a broad perspective of business from which to enter and progress in their marketing careers. The program aims at developing a basis that will enable the graduate to deal with change in a dynamic society and also provide a foundation for further study. Students completing the course are expected to be well informed and developed in their decision-making skills and approach to business problems and issues.


This course provides students with a broad understanding of business and specialised skills in marketing, combined with the broad teaching and learning objectives of the Bachelor of Arts degree.

Refer to the Bachelor of Arts objectives at and Bachelor of Business (Marketing) objectives at

Professional recognition

This degree is recognised by the Australian Marketing Institute. Professional recognition may be dependent upon work experience requirements and the correct choice of units. For further details visit


This course consists of 96 points in the arts component and 96 points in the business (marketing) component.

For information on arts majors and minors and the units required for the major in marketing, refer to details under 'Areas of study'.


Arts component

Students complete:

(a.) an arts major (48 points)

(b.) an arts minor in a different area of study (24 points)

(c.) a first-year arts sequence in a third area of study (12 points)

(d.) a further two arts units (12 points)

By combining some of the core arts requirements, students can complete a double major in two different arts disciplines. For more details on this option, contact the Faculty of Arts.

Business (Marketing) component

Students complete:

(i.) six compulsory common core units (36 points):

(ii.) a 10 unit (60 point) major in marketing (refer to 'Areas of study').*

* The unit MKF1120 Marketing theory and practice is one of the units in this major and will have already been studied as part of the group of common core units - students will therefore complete an additional unit as detailed below.

(iii.) one additional unit taken in the Bachelor of Business, Caulfield campus, to reach the required minimum of 16 units.

Additional business (marketing) degree requirements:

  • a minimum of four third-year-level units (24 points), of which at least four units (24 points) must be from those offered by the faculty at the Caulfield campus.

Areas of Study

Arts majors and minors

For information on arts majors and minors refer to 'Areas of study' entries in this Handbook at

Business major

Alternative exit(s)

Students cannot graduate from either single degree until they have satisfied the requirements for that award and successfully completed studies to the value of 144 points in the relevant component.


Bachelor of Arts
Bachelor of Business (Marketing)