Undergraduate - UnitMKX3671 - Advertising campaigns

This unit entry is for students who completed this unit in 2012 only. For students planning to study the unit, please refer to the unit indexes in the the current edition of the Handbook. If you have any queries contact the managing faculty for your course or area of study.

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6 points, SCA Band 3, 0.125 EFTSL

Refer to the specific census and withdrawal dates for the semester(s) in which this unit is offered, or view unit timetables.

Level	Undergraduate
Faculty	Faculty of Business and Economics
Offered	Berwick Second semester 2012 (Day) Caulfield Second semester 2012 (Day)
Coordinator(s)	Mr Gary Tate

Synopsis

An integrative experience using the advertising theory and processes to which students have been exposed through their course. Students will further study and use campaign planning and management tools. They will create from briefs two major advertising campaigns.

Outcomes

The learning goals associated with this unit are to:

design and execute an integrated advertising campaign
evaluate the effectiveness of integrated advertising campaigns
integrate research information, media planning and creative resources to efficiently execute a finished campaign
professionally present advertising campaign strategies to client/agency staff.

Assessment

Within semester assessment: 70%
Examination (2 hours): 30%

Chief examiner(s)

Dr Erica Brady

Contact hours

3 hours per week

Prerequisites

MKF3621, MKW3621 or MKX3621