units

MKX3002

Faculty of Business and Economics

18 September 2017 22 November 2024
Monash University

Undergraduate - Unit

This unit entry is for students who completed this unit in 2012 only. For students planning to study the unit, please refer to the unit indexes in the the current edition of the Handbook. If you have any queries contact the managing faculty for your course or area of study.

print version

6 points, SCA Band 3, 0.125 EFTSL

Refer to the specific census and withdrawal dates for the semester(s) in which this unit is offered, or view unit timetables.

LevelUndergraduate
FacultyFaculty of Business and Economics
OfferedCaulfield Second semester 2012 (Day)
Coordinator(s)Dr Jan Brace-Govan

Synopsis

The purpose of this unit is to offer a broad appreciation of academic marketing research and to provide an understanding of the Honours year. The unit offers the opportunity to read widely in marketing theory with the intention of identifying a potential research project. The unit is taught through the seminar method and students will read from leading marketing journals and the business press. Seminars will be offered by staff members or visiting academics. The unit will introduce students to critical analysis of marketing theory with a view to assessing research topics and encourage/facilitate the development of independent research.

Outcomes

The learning goals associated with this unit are to:

  1. develop and enhance appropriate research reading and analytical skills in marketing theory
  2. develop critical reading skills
  3. develop an understanding of the Honours year
  4. provide opportunity for highly able students to spend time with research active staff.

Assessment

Within semester assessment: 100%

Chief examiner(s)

Jan Brace-Govan

Contact hours

2 hours per fortnight plus 2 hours weekly directed reading

Prerequisites

Students of honours standard will be invited to enrol in this unit.