Undergraduate - UnitBTF3181 - Marketing law

This unit entry is for students who completed this unit in 2012 only. For students planning to study the unit, please refer to the unit indexes in the the current edition of the Handbook. If you have any queries contact the managing faculty for your course or area of study.

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6 points, SCA Band 3, 0.125 EFTSL

Refer to the specific census and withdrawal dates for the semester(s) in which this unit is offered, or view unit timetables.

Level	Undergraduate
Faculty	Faculty of Business and Economics
Offered	Caulfield Second semester 2012 (Day)
Coordinator(s)	Associate Professor Brendan Sweeney

Synopsis

The legal framework which operates in relation to marketing decisions and practice. Topics discussed include unfair trading practices, intellectual property rights (patents, trade marks, copyright and designs), anti-competitive conduct and new marketing practices. The unit places the laws controlling unfair and anti-competitive practices within the wider economic context.

Outcomes

The learning goals associated with this unit are to:

identify and analyse the consumer protection laws and apply those laws to a range of marketing and advertising strategies
identify and analyse the laws protecting intellectual property and apply those laws to the development and marketing of new products and ideas
identify, analyse and apply the laws regulating a range of competition practices including pricing and distribution
critically evaluate a contemporary marketing law development and write a research paper on the topic.