Skip to content | Change text size
Handbooks Courses Units
 
Monash University

Bachelor of Business (Management) and Bachelor of Business (Marketing)

Course code: 1337 ~ Course abbreviation: BBus(Mgt)/BBus(Mkt) ~ Total points required: 192 ~ 4 years full-time, 8 years part-time ~ Managing faculty: Business and Economics

Study mode and course location

On-campus (Caulfield)

Course description

The course is designed to provide graduates with high-level skills in the specialised fields of marketing and management. Graduates will be capable of pursuing careers in a wide range of marketing and management areas. The course blends a conceptual theoretical framework with practical applications and covers basic discipline material through to more specialised marketing and management requirements. Graduates will be well equipped to seek employment in both private and public-sector enterprises.

Course objectives

Refer to the Bachelor of Business (Management) and the Bachelor of Business (Marketing) single degree entries.

Course structure

The course structure has three main components:

  • a set of core units which provide an introduction to the key areas of business study:
  • majors in management and marketing. All units taken as part of these majors must be from your campus of enrolment;
  • eight open electives which may be taken from any Faculty of Business and Economics programs and campuses, or from disciplines offered by another faculty. These open electives can, in some cases, form a third major.

Course requirements

The degree requires completion of 32 units (192 points) over a maximum of 10 years of study as follows:

(a) 24 units (144 points) from the faculty in the Bachelor of Business at the Caulfield campus as follows:

(i) six compulsory common core units (36 points):

(ii) a 10 unit (60 points) major in management*

(iii) a 10 unit (60 points) major in marketing*

  • the requirements of the majors are listed below
  • for each major, at least two units (12 points) must be completed at each of second and third-year levels

    * The inner core units MGF1010 and MKF1120 are included in the 10 unit majors.

(b) eight open electives (48 points)

  • may be taken from disciplines offered by another faculty
  • may be taken from any Faculty of Business and Economics programs and campuses.

Additional degree requirements:

  • the unit MKF2331 Retail promotion is excluded from this degree
  • a maximum of 13 first-year-level units (78 points)
  • a minimum of eight third-year-level units (48 points), of which at least five units (30 points) must be from those offered by the faculty at the Caulfield campus.
  • in addition to specific unit prerequisites, third-year level units require the successful completion of two second-year level units and second-year level units require the successful completion of four first-year level units

Units required for specified majors

Management

(a) the following six units:

(b) four units from the following list:

  • MGF2341 Managing employee relations
  • MGF2511 Managing quality, innovation and knowledge
  • MGF2661 Human resource management
  • MGF3361 Performance management
  • MGF3381 Managing information systems
  • MGF3681 International management
  • MGX3771 Operations management
  • MGX3991 Leadership principles and practices
Marketing

(a) the following six units:

(b) four units from the following list:

Professional recognition

This degree is recognised by the following legal entities:

  • Australian Institute of Management (AIM)
  • Australian Marketing Institute.

Professional recognition may be dependent upon work experience requirements and the correct choice of units.

Contact details

Telephone +61 3 9902 6011; fax +61 3 9903 2955; Email: enquiries.caulfield@buseco.monash.edu.au

Course coordinator

Mr David Watson