Offered
Caulfield First semester 2008 (Day)
Caulfield Second semester 2008 (Evening)
Synopsis
The process of marketing research. Role of research in the marketing decision process. Developing key outputs - brief, proposal, report. Planning and managing a research project. Qualitative and quantitative research techniques. Statistical analysis, marketing interpretation and reporting.
Assessment
Within semester assessment: 50%
Examination (3 hours): 50%
Contact hours
3 Hours class contact or equivalent per week
Prerequisites
ETX1100, or PSY1022, MKF1120
Co-requisites
MKF2111 or MKW2111
Prohibitions
MKW2420, MKC2500
