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MKF2131 - Marketing decision analysis6 points, SCA Band 3, 0.125 EFTSLUndergraduate Faculty of Business and EconomicsLeader: Dr David Stewart and Dr Ann MitsisOffered
Caulfield First semester 2008 (Evening) SynopsisQuantitative analysis for marketing, response models, segmentation and targeting, positioning analysis, decision analysis, conjoint analysis; advertising decision models, pricing decisions. Objectives
The learning objectives of this unit are to:
Assessment
Within semester assessment: 40% Contact hours3 Hours class contact or equivalent per week Prerequisites |