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Handbooks Courses Units

MKF3531 - International marketing

6 points, SCA Band 3, 0.125 EFTSL

Undergraduate Faculty of Business and Economics


Caulfield Second semester 2008 (Evening)


Contemporary issues in international trade and their potential to impact on the marketing initiative of companies; the economic, political, geographic, demographic and cultural issues which influence national business environments; the conduct and outcome of market research in other countries.


The learning objectives of this unit are to:

  • explain the issues facing the global marketplace and their influence on strategic marketing decision-making especially in the functional areas of marketing;
  • critically analyse the volatile and changeable nature of international markets and be able to apply marketing theories and knowledge accordingly;
  • evaluate the issues associated with market entry and the impact on long term survival in a target international market;
  • critically assess alternative market entry strategies and their relative value in different markets;
  • formulate marketing plans for international operations especially in the Asia-Pacific region.


Within semester assessment: 60%
Examination (2 hours): 40%

Contact hours

3 Hours class contact or equivalent per week


MKF1120 or MKW1120

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