wwwdev@monash.edu.au
Wed Dec 2 13:01:52 EST 1998
Auth: C Whip, University Webmaster's Office
Copyright © Monash University 1998 - All Rights Reserved - Caution
Course
code: 1941
The Bachelor of Business/Bachelor of Communication program offers students the
opportunity to graduate with two separate degrees, a Bachelor of Business
degree and a Bachelor of Communication degree from Monash University. Students
are able to cross-credit subjects from one degree to the other, allowing them
to complete both courses after four years of full-time study.
Upon completion of the Bachelor of Business students will:
The objectives of the Bachelor of Communication course are to provide students with a knowledge of:
Satisfactory completion of the VCE with English, units 3 and 4, and Mathematics, units 1 and 2.
Applicants may also satisfy entrance requirements on the basis of qualifications deemed to be the equivalent of the above VCE. TAFE qualifications (eg the first year of a TAFE associate diploma or a TAFE qualification that satisfies the first year of a TAFE associate diploma) or comparable Year 12 qualifications including International Baccalaureate or approved tertiary-level study completed in Victoria, other states of Australia or overseas may satisfy entry requirements.
Students who have not successfully completed VCE or equivalent may satisfy entry requirements by completing at least two Monash non-award single subjects or open learning (OLA) subjects. Further information is contained in the booklet 'Returning to study at Monash' which is available from the Prospective Students Office, telephone 9905 1320.
The Higher Education Contribution Scheme (HECS) requires contributions to be made by students towards the cost of their higher education studies commenced after 1 January 1989. The amount to be contributed depends on the study load (subjects) undertaken each semester, and is payable whether or not a pass in each subject is achieved. An additional fee will also apply for amenities and library services. More detailed information relating to HECS can be obtained from Student Relations and Inquiries, Monash University, Berwick Campus, Clyde Road, Berwick, Victoria 3806.
Credits and exemptions may be considered for previous tertiary-level study or post-secondary study (including TAFE) in Australia and overseas. Each application is assessed on a case-by-case basis. It is essential that subjects submitted for credit and exemption fit the philosophy and principles of this degree course of study. Subjects studied more than ten years ago are regarded as beyond a reasonable time limit and will not be considered for credit/exemption.
This course is taught on-campus at the Berwick campus.
Students
successfully completing the required subjects in the accounting stream will
satisfy the tertiary requirements for admission as an Associate of the
Australian Society of Certified Practising Accountants (ASCPA). To achieve CPA
status, graduates would need to complete the society's CPA program and satisfy
an experience requirement.
Students undertaking the management stream should consider application for
membership of the Australian Institute of Management.
The Bachelor of Business with a major in marketing will satisfy the
requirements for affiliate membership to the Australian Marketing Institute.
Four years full time.
Students
must complete thirty-two subjects to satisfy the requirements for the Bachelor
of Business/Bachelor of Communication double degree; fourteen subjects towards
the Bachelor of Business and eighteen subjects towards the Bachelor of
Communication.
(a) A candidate must complete the following four core business
subjects:
(b) A candidate must complete
(c) A
candidate must complete one major study of at least six semester subjects
chosen from accounting, economics, management, marketing and tourism management
and two submajors of at least four semester subjects chosen from the above
disciplines and law; or a candidate must complete two majors of at least six
semester subjects each chosen from accounting, economics, management, marketing
and tourism management.
(d) A candidate must complete the following five core communication
subjects:
plus two of the following
For details of these subjects
consult the Arts handbook.
(e) A candidate must complete a five-subject specialisation sequence
chosen from advertising, business information technology (offered only if
sufficient student demand), information management systems (offered only if
sufficient student demand), journalism studies, public relations or tourism.
(f) A candidate must complete a five-subject sequence offered by the
Faculty of Arts. Sequences in English/cultural studies, German, history,
Japanese, Korean, philosophy and Spanish are offered at Berwick campus. For
details of these subjects consult the Arts handbook.
(g) A candidate must complete three elective subjects.
The course includes an accounting major with a minimum of six subjects. Additional accounting subjects are also provided for students who wish to satisfy the educational requirement for admission to the qualifying studies of the professional accounting bodies.
The primary objective of the accounting major is to provide students with the theoretical knowledge and practical skills to competently and professionally contribute to the management, information systems structure and operation, and financial planning of business entities. It aims also to develop skills in information technology, problem solving and communication, and an understanding of the relationships among various disciplines which contribute to a broad based multidisciplinary business education.
The following accounting subjects are available to students undertaking the Bachelor of Business degree:
To major in accounting the first two
subjects are compulsory. Students seeking membership of the professional
accounting bodies in Australia must complete the Bachelor of Business degree
with the eight accounting subjects specified by the professional bodies marked
(*) above.
Successful completion of the required subjects will satisfy the tertiary
requirements for admission as an Associate of the Australian Society of
Certified Practising Accountants (ASCPA). To achieve CPA status, graduates
would need to complete the society's CPA program and satisfy an experience
requirement.
Graduates who take these required subjects also satisfy the tertiary
requirements for admission to The Institute of Chartered Accountants.
Membership may be applied for following successful completion of the
institute's Professional Year program, and an experience requirement.
For associate membership:
The economics major aims to provide a rigorous education in the ethics, theories and principles of economics, and their application, developed sequentially over three levels of difficulty, including advanced studies in at least two specialised branches of the discipline. Students will acquire the knowledge and skills necessary to contribute substantially to business and the professions and, given a sufficient level of scholastic achievement, to advance to honours and postgraduate studies. Graduates will also have the ability to view their learning in a multidisciplinary context which takes into account the relationship between economics and other disciplines of business and social sciences.
Students enrolling in the Bachelor of Business degree may elect to complete a major of six subjects of economics, or may select fewer economics subjects as electives to support their chosen majors. Subjects available are:
The primary objective of the management major is to develop, within a multidisciplinary framework, a sound understanding of management theories and practices which reflect high ethical standards and contribute to business and professional success and the optimisation of organisational resource use. Provision is made for students to focus on strategic management and/or employer relations and for those demonstrating high levels of achievement to proceed to honours and postgraduate studies.
Compulsory subjects:
plus four subjects chosen from:
Students completing a
submajor in management are required to complete two compulsory subjects,
MGB1302 (Management theory and functions) and MGB1303 (Organisational
behaviour), plus two of the other subjects listed above.
Students undertaking the management stream should consider application for
membership of the Australian Institute of Management.
The objectives of the marketing major are, within the framework of the multidisciplinary degree course, to provide students with understandings of the role, scope, principles and concepts of marketing; to develop knowledge and skills in consumer behaviour, marketing research, promotion and sales management; and to cultivate the ability to operate effectively in domestic and international marketing environment. Students demonstrating a high level of scholastic achievement are encouraged to undertake higher level studies.
To complete the major in marketing a student would be required to satisfy the examiners in the following six subjects or complete a submajor in four of the following subjects:
The Bachelor of Business with a major in marketing will satisfy the requirements for affiliate membership to the Australian Marketing Institute.
The primary objective of the tourism management major is to provide an industry-specific focus for students seeking to complement (multidisciplinary) studies in management, economics, marketing and accounting. The sequence of subjects aims to cultivate in students the knowledge, skills, values and attitudes which will, with appropriate experience, equip them to function effectively in management positions in various sectors of the tourism industry, or to proceed to higher level studies in tourism.
The
major in tourism management commences with a broad overview of the industry and
progresses to a more detailed examination of tourism business operations
management. The advanced level subjects are concerned with destination
management and project development. With the compulsory core subjects, and
appropriate choices in other major or submajor streams, graduates with a
tourism management major will be well prepared to enter a management career
path in public or private tourism-related activities, or for successful
operation of their own tourism business.
The major stream in tourism management comprises six compulsory subjects as
follows:
Law is offered as a submajor in the Bachelor of Business degree. All students must complete TBB1201 (Introduction to business law). The following additional subjects should be taken for professional studies in accounting:
This major provides students with a knowledge of the theory and practice of advertising, and the skills to work at an entry level in copywriting, account service, media planning and account planning. Subjects available:
This major provides students with the knowledge to understand and implement information technology within a variety of areas, including media work, public relations, marketing, management and journalism. Subjects available:
For details of these subjects consult the Computing and information technology handbook.
This major provides students with an understanding of the basic theory of information management and its role in society. Subjects available:
For details of these subjects consult the Computing and information technology handbook.
This major will equip students with a range of journalism skills and knowledge, appropriate for flexible application in a variety of employment settings. Subjects include:
For details of these subjects consult the Arts handbook.
This major provides students with a knowledge of the theory and practice of public relations and the skills to work at an entry level as a public relations practitioner in a PR consultancy, in a government or corporate PR unit. Subjects available:
This major includes studies on business aspects of tourism, together with studies in Australian culture and ecotourism. Subjects available:
Students whose academic performance is considered of sufficient standard may proceed to honours studies in one of the specialisations of accounting, economics, management, marketing, tourism or mass communication at the Gippsland campus, or advertising or public relations at the Caulfield campus.
wwwdev@monash.edu.au
Wed Dec 2 13:01:52 EST 1998